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#ioleggoperché

Categoria

Comunicazione Istituzionale

Data

2015

Cliente

Associazione Italiana Editori

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PROGETTO

 

#ioleggoperché è un'iniziativa nazionale di promozione del libro e della lettura.

 

I lettori di tutta Italia si sono trasformati in messaggeri della lettura, con l'obiettivo di sensibilizzare il 23 aprile, Giornata mondiale del libro e del diritto d’autore e inizio del Maggio dei Libri, chi non legge o legge poco: a loro disposizione una collana di 24 titoli, per 240mila volumi, scelti da editori associati ad AIE.

 

Per l'occasione alcune città, capofila Milano, sono state interessate anche da iniziative di Piazza: corner dedicati alla lettura, in cui lettori e non lettori potevano leggere, incontrarsi e condividere la propria passione.

 

 

Per #ioleggoperché, Stilema ha curato l'ufficio stampa.

PROMOTORI

A cura di

AIE (Associazione Italiana Editori)

 

realizzato in collaborazione con

ALI (Ass. Librai Italiani)

AIB (Ass. Italiana Biblioteche)

Centro per il Libro e la Lettura del MIBACT

Milano Città del Libro 2015 - Comune di Milano

 

con il contributo di

RAI e RAI3

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