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Dettagli

XX Giochi Olimpici Invernali

Categoria

Comunicazione Istituzionale

Data

2006

Cliente

Città di Torino

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PROGETTO

Stilema ha svolto un’azione di supporto all’Ufficio Centrale Comunicazione della Città di Torino nella promozione dell’immagine della Città in occasione dell’evento olimpico.


Il lavoro si è articolato nei seguenti ambiti:

- predisposizione del materiale di base per la realizzazione press kit

- attività di comunicazione precedente le Olimpiadi per la realizzazione di articoli su testate nazionali e contatti con giornalisti durante il periodo olimpico

- ideazione e redazione dei materiali in italiano e inglese per l’emittente NBC

- rapporto con le testate televisive italiane

- progettazione e coordinamento organizzativo degli incontri al Torino Piemonte Media Center e accoglienza dei giornalisti

TORINO PIEMONTE MEDIA CENTER

Stilema si è occupata della progettazione e del coordinamento organizzativo:

 

- 26 incontri per scoprire il territorio e le eccellenze che hanno connotato la grande trasformazione di Torino e del Piemonte

 

- 900 persone circa hanno partecipato agli incontri in calendario

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